SOFT SAVING: YOU DON’T HAVE TO HUSTLE TO SAVE

Soft Saving: You Don’t Have to Hustle to Save

Redefining the Purpose of SavingFor decades, conventional economic advice has leaned heavily on the concepts of frugality, postponed gratification, and aggressive conserving. From eliminating early morning coffee to discarding trips, the message has been loud and clear: conserve currently, delight in later on. But as societal worths change and

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